Management Policy
President's Message
Change all marketing into performance-based fee
We would like to express our sincere gratitude to our shareholders for their continued support.
Since Macbee Planet was founded in 2015, we have been promoting the shift of the Internet advertising market, which continues to grow beyond 3 trillion yen, to a performance-based fee system by making full use of our unique marketing method called “LTV Marketing”.
In “LTV Marketing”, we predict LTV (Life Time Value) based on the amount of money spent by consumers and the length of time they continue to use the service, and provide digital marketing that makes full use of data on a performance-based fee basis in order to optimize the cost-effectiveness of advertising. The method has gained support from many advertisers as an innovative marketing technique, and we have achieved business growth at an overwhelming speed up to today. As a result, we were listed on the Tokyo Stock Exchange Growth Market in 2020 and the Prime Market in 2024.
In 2024, we have welcomed PR Cloud Tech into our group, expanding performance-based services to the branding domain. Building on our track record in the Internet advertising domain, we aim to extend our approach beyond digital advertisement, aspiring to "Change all marketing into a performance-based fee."
While prioritizing business growth, we will also consider and implement measures to return profits to shareholders so that we can gain broader support from shareholders as a company listed on the Prime Market. We kindly ask for the continued support of our shareholders as we advance toward further growth in the future. Thank you.

October, 2024

Tomohiro Chiba,
Representative Director and President