Management Policy

President's Message

Macbee Planet raises the issue of the ever-expanding Internet advertising market and advocates the one and only marketing method called "LTV marketing".

There has been a digital shift toward Internet advertising in terms of efficiency compared to traditional offline advertising,and we believe that it can still be improved through the use of data and technology.

We are working to transform the Internet advertising market, which is said to be worth approximately 3 trillion yen, with "LTV marketing," which uses not only advertising costs but also long-term sales contribution as key indicators, and we are feeling a solid response in recent years when the importance of LTV has been recognized.

Two year has passed since I assumed the position of Representative Director in December 2021.

We have been promoting the group management structure as a second founding phase to realize further high growth thereafter.

Alpha,Inc. joined the group in 2022 and Net Marketing Inc. joined the group in 2023.

This will strengthen our technical and organizational base, and I believe the outlook is very bright.

In the future, we will broaden our vision to include peripheral areas of LTV marketing and strive to increase customer value through M&A and alliances.

In addition, since the domestic market since the large domestic market, we believe that we have plenty of room for growth, and we would like to return profits to our shareholders through corporate growth and increased corporate value, and would appreciate the understanding of our investors.

First, we aim to transform the Internet advertising market through the evolution and deepening of LTV marketing.

We look forward to your continued patronage.

May, 2024
Tomohiro Chiba
President