Management Policy

President's Message

Macbee Planet raises the issue of the ever-expanding Internet advertising market and
advocates the one and only marketing method called "LTV marketing".


There has been a digital shift toward Internet advertising in terms of efficiency compared to traditional offline advertising,and we believe that it can still be improved through the use of data and technology.


We are working to transform the Internet advertising market, which is said to be
worth approximately 3 trillion yen, with "LTV marketing," which uses
not only advertising costs but also long-term sales contribution as key
indicators, and we are feeling a solid response in recent years when the importance
of LTV has been recognized.


One year has passed since I assumed the position of Representative Director in
December 2021.


We have been promoting the group management structure as a second founding phase
to achieve the mid-term management plan targeting the fiscal year ending April
2024 and to realize further high growth thereafter.


Alpha,Inc. joined the group in 2022 and Net Marketing Inc. joined the group in 2023.


This will strengthen our technical and organizational base, and I believe the outlook
is very bright.


In the future, we will broaden our vision to include peripheral areas of LTV
marketing and strive to increase customer value through M&A and alliances.


In addition, since the domestic market since the large domestic
market, we believe that we have plenty of room for growth, and we would like to return profits to our shareholders
through corporate growth and increased corporate value, and would appreciate
the understanding of our investors.


First,we aim to transform the Internet advertising market through the evolution and
deepening of LTV marketing.


We look forward to your continued patronage.

May, 2023
Tomohiro Chiba
President